Why AI And Marketing Are The Perfect Pairing for Success In The Digital Age

When Google says that it is an AI first company, it means that all of its products have AI at their core. Specifically, it means that all of its products have Google Assistant at their core!

Google’s Sundar Pichai, says that he doesn’t want Google to simply use AI in its hardware and software, but rather to invent products and services from the ground up that couldn’t exist without AI.

A perfect example of this is Google Clips, a camera that you wear that takes photos automatically when it thinks something exciting is happening.

This is the kind of concept that is only possible thanks to machine learning and computer vision.

Even the Pixel line of phones can be seen primarily as an attempt to put Google Assistant right into people’s pockets.

And this is where the real “big idea” makes itself known. Google wants to get to a point where all of us talk to it every single day, using natural language. Google Assistant has the ability to answer questions about nearly any given topic, by understanding what the user is asking, looking for relevant information on the web, and then reading that back in an easy to understand manner.

Because if AI really is going to be the next HUGE thing on the web like everyone is saying, then Google wants to make sure that it is the go-to platform that everyone uses. This is Google betting BIG on the future, and going all in on an AI focussed line of products and services.

So what does all this have to do with internet marketing?

The thing to recognize here, is that Google Assistant works using Google Search the two products are in fact so closely linked as to be almost one and the same. Google Assistant is ultimately a ver y fancy form of voice search, and Google Search is essentially an assistant that you talk to by typing.

For a while now, Google has been leaning toward a more natural language type of search.

Back in the old days, Google worked essentially just by looking for matches between search terms and keyphrases.

If someone searched for a specific phrase, then Google would look for content that used that precise term.

But this had problems. For one, it made it extremely easy for marketers to “game the system.” You c ould manipulate Google’s algorithms by inserting keyphrases repeatedly, even if your content wasn’t of any interest to the person looking for it.

At the same time, it meant that high quality content that didn’t happen to do keyword research wouldn’t get anywhere.

And it meant that Google would often serve up the wrong content. It would look for keyword matches, but with no regard to the sentence. If you searched for “decision tree” then it might bring up content about making decisions about trees rather than the flow chart meaning that you meant.

Google adapted by introducing RankBrain an algorithm designed to better understand what the user actually meant rather than what they said.

RankBrain can do a few things. For one, it takes words and segments them: categorizing them into phrases that it thinks might be related to one another. This helps Google to better understand what a user wants to learn about, and it means that Google can guess what a word it isn’t familiar with might mean.

Those groups of words (word vectors) are categorized using a process known as distributed representation. What that means, is that words that are close together in terms of meaning and context are grouped, thereby helping Google to understand more and allowing it to be more flexible in the way that someone searches.

RankBrain will then try to map the query into words that it can understand and will look for related terms and phrases.

These will then be used to sift through the huge indices of content that Google has access to, and to find the most relevant results for the user.

In the past, Google wanted you to search terms like:

Buy hats online”

But now it wants you to speak naturally using a phrase like:

Hey Google, where can I get nice hats online?”

Thanks to RankBrain, it will know that in this context, “where can I get” is essentially equivalent to “buy.” Thus the user feels they can speak to Google more like a human, and that they will get more relevant results than ever before.

RankBrain is also able to understand the relationships between words, and that includes the role of words like “and” and “or.” These can subtly change the meaning of a search term, but previous versions Google’s algorithm would simply have ignored those joining words.

RankBrain also improves on its own results over time. It can use data such as CTRs in order to ascertain whether it provided the correct results, and use this information to inform itself for next time.

It’s constantly improving.

RankBrain is so advanced, that it actually needs specially designed chips called Tensor Processing Units (TPUs) in order to work. When you search for something on Google, it will actually outsource the question to these TPUs in the cloud and use that to sift through huge amounts of cont ent.

Tired of juggling tools for your business?

Time to discover BizSuiteAIhttps://www.wignaledwards.com/bizsuiteai

Imagine boosting conversions, expanding cloud storage, breezing through SEO, and generating quality content, all from one dashboard. And did I mention a voiceover app that’s like having Morgan Freeman and Siri on demand?

Ready for the future of business?


Embracing the power of AI is like playing chess against your boss and having the power to move all the pieces. You’re no longer just a pawn – you’re the Grandmaster. These AI tools are simple yet revolutionary. They don’t demand a degree in rocket science or expertise in coding. https://www.wignaledwards.com/aimoney

Recommended Marketing Tools

More Useful Resources

For anyone who wants to start & scale any business online, get better financial knowledge, build a personal brand & create multiple streams of recurring income, then you’re in the right place… https://www.wignaledwards.com/latest-marketing-training

Forget clunky online marketing tools that make you lose your hair trying to figure things out. We’ve made it easy to grow your online business. https://www.wignaledwards.com/systeme

Most people take way too long to create lead magnets… Here’s how you can create them in minutes to attract customers! https://www.wignaledwards.com/12leadmagnetpackage

Here’s how to find the best PLR content (or use what you already have) and turn it into your own profitable products. Full details  https://www.wignaledwards.com/the-plr-profits-coach-workshops

They’ve been helping THOUSANDS of webmasters & marketers start & grow their own Internet business… Today Is YOUR Turn! https://wignaledwards.com/idplr

Bottom line, this is the information you need right now to start using YouTube as a major traffic source for your business! https://www.wignaledwards.com/the-you-tube-traffic-takeover-workshop

Who else wants access to a viral marketing system that builds your email list and generates passive 100% commissions? https://www.wignaledwards.com/listilcp5

Discover What Internet Business is Right for You! (And what your next step should be!) https://www.wignaledwards.com/discover-what-internet-business-is-right-for-you

Web Hosting
I find A2 Hosting to be the best company to use, as they have great customer support, 99.9% uptime, and amazingly fast servers. Highly recommended! Check them out here.

Internet Marketing College
We have grown to become one of the UK’s leading learning centers. We have trained over 1,000 entrepreneurs and created many successful online businesses.

Internet Business School
Learning to start a successful online business starts here with the UK’s most up-to-date Internet Marketing Training company.

Digital Marketing Training Hub
Online business articles and ideas.

Wignal Edwards’ Blog
Catch up to other stuff I may have missed here!

Qwikads allows you to easily post classified ads in multiple cities and categories, absolutely FREE! Click here to sign up

Leave a Reply

Your email address will not be published. Required fields are marked *