The rich person uses OPM (other people’s money) to finance a real estate deal.

That real estate deal produces a monthly income for the rich person (cash flow). This is tax free income. This person then takes the revenue/profits (cash flow) from the real estate deal and invests it into a new investment (gold, silver, real estate, etc).

Then, he/she takes the return on investment (capital gains) and reinvests it into a tax deferred pension plan or life insurance plan. He then takes out loans versus the death benefit from the life insurance plan (or take the gain in gold or silver and invests that into the life insurance plan)… and that loan is tax free.

All of that was on other people’s money too. He started with investments from other people, who wanted to fund the real estate deal and earn profits.

Now, I’m no CPA or Tax Attorney and this is just an illustration for talking points, but still, this is how the rich get richer. The rich have people who give them money (customers, or investors, etc).

The non-rich give their money to rich people!

Playing with “house money” is more than just a saying, it’s a system for getting rich or making lots of money.

And, it works online like a charm!

The people who have been able to succeed and continue to succeed, even when markets change and regulations put most out of business, are the people who have the ability to provide great value.

Customers exchange their hard-earned money for value, period. People, your customers, will give you money in exchange for you giving them value. Do not ever forget this.

They seek value and your job is to provide it to them. If you can acquire one skill, it should be the skill of providing value to people. The other skill would be “sales”.

But, more on that later. For now, understand that you must get good at providing value. People buy products they WANT, not what they need. Sure, they might think they need something, but likely they merely want it.

You do not need to sell products people need. Most products or services people need are commodities and are regulated. People need food and water. They need shelter and medical. People do not want to spend a lot on needs.

In fact, many believe those needs should be provided free by governments.

Food stamps for food, free health care, free shelter and housing and free clothes and shoes are just some of the products and services the governments provide.

What most people spend their money on are “wants”.

Anyone can live in a $400 per month apartment, but people buy $500,000 houses. Do they need that nicer house?

Do they need leather seats in their two cars? Do they need 15 pairs of shoes or 85 different shirts to wear?

Do they need a wireless keyboard for their computer or Ipads?

Online, do people need an information product on how to persuade people… how to lose weight… how to get more dates… how to drive traffic… how to earn six figures… how to grow beautiful roses… or how to improve their golf game?

These are “want” products, not “need” products, and these are the types of products most people spend most of their money on. They see these “wants” as needs sometimes, but they are not needs.

In this program you’re going to learn how to tap into these wants and create buying frenzies. You’ll discover how to persuade people to spend big money on your products.

Therefore, to understand value is to understand that people have perceptions of value. I could sell you this blueprint for $27 or I can sell it to you for $2,700+. After all, this is a blueprint that could help you to earn a million dollars. Surely that’s worth more than $2700, right?

Where most people in this market lose touch with value is by operating in a hasty manner. They want to toss up low quality stuff and hope people buy from them again and again!

If you can acquire the ability to create great value, then you can earn a fortune in direct response marketing, period. And, value is perception. In fact, you should master this skill. It can make you wealthy for the rest of your life. You should indeed master the skill of “how to create value”.

Forget about money for a second and just focus on value.

How can you provide value to people? What would you love to teach people?

What topic or method would you even teach people for free, if money were no object?

Forget about money for a moment and just concentrate on providing value… on helping people solve a problem or get something they “WANT”.

In mastering the skill of providing value, realize that you can easily develop this skill. Information is abundant and all around you. One step inside a book store proves this.

Because you see, all you have to do is grab one of those books in that bookstore and learn what is being taught. You can then teach what you learned to others… for a fee!

For example, you could buy a book on “How To Find Mr. Right”, read the book, take notes and learn the insights being taught in the book. You can then buy another book on “How To Get Your Man To Commit”, take notes and learn the insights taught in that book too.

Now, you can take your notes and craft an outline of a report. You can then either write the report yourself or outsource it to a professional ghostwriter.

Presto! You not only have a book of your own to sell now, but you learned the insights. Those insights are now yours to teach for the rest of your life. And, you decide to do just that… teach the secrets to dating. You become a dating coach. You have a site, a membership site, a blog, press releases, articles,

Facebook posts, and even conduct live online webinar presentations.

Very quickly, you have mastered those insights like the back of your hand. You know them well. You can teach this stuff in your sleep. At any given moment, you can quickly rattle off secrets to dating to anyone interested.

People start paying you for coaching and you repeat these secrets over and over again, to hundreds of people over the years. You’re now a guru… an expert… and making money is a breeze.