The goal of all e-mail marketers is to have a list filled with individuals that read their e-mails and make a purchase when they present offers. This is unrealistic, however.
A list filled with tire-kickers and giveaway hunters is what you really don’t desire.
There is no chance that you can absolutely control this of course but there are some things you can do to lessen getting the wrong kind of customers.
What are your Traffic sources?
Where your traffic originates from is a very crucial factor. Traffic that stems from a source that is cheap will rarely produce a list of purchasers. Withstand the temptation to utilize “safe lists” for traffic or a comparable service where you have to register for their list and then they will join yours. These individuals will never even read your emails let alone purchase.
Get Targeted and Quality Traffic
Targetting you traffic has to be guaranteed. If your niche is making money online then traffic that stems from the Warrior Forum is likely to produce better customers because it is targeted. Don’t go to basic forums to get your traffic– it won’t turn out well. Utilizing Facebook ads is a good concept as you can truly specify about the demographics.
Although nearly everybody has an interest in making more money, traffic from unrelated sites are likely to lead to giveaway seekers and tire kickers. They simply desire info. Warrior Forum members are likely to be more responsive as they are really interested about generating income online.
Use the Double Opt In Confirmation Facility
Another error that a great deal of email online marketers make is to right away reroute a visitor to their lead magnet download page once they have actually opted in. You have no concept whether the e-mail address utilized by the visitor is genuine or not so this is simply giving away your lead magnet for free.
Yes you can lose a few opt-ins with double opt in but you will end up with a better class of subscriber. If they are prepared to go to the trouble of validating their interest then they are most likely to read your e-mails when you send them. If they can’t be bothered then you don’t deserve them anyway.
Keep Your Customers Engaged
To increase the variety of opt-ins be sure to get people more thrilled about your lead magnet and your email newsletter after they have decided in. Direct them to a web page which will do this. Tell them that you use a great deal of value with your lead magnet and your emails.
Be up front with your customers and tell them that you will send out emails that contain deals in some cases. Step up your open rates and click rates all the time. Your autoresponder service will provide this info. Tell your subscribers that you are doing this and it will discourage some tire kickers.
Track Activity and Clean your List
Take a close look at the subscriber activity in your list. It is best to get shot of customers that have actually not opened any of your emails for a while. There could be several reasons that a customer is not opening your emails:
- They do not like your e-mail content
- Customers do not utilize the e-mail address any more
- Your audience have forgotten who you are
- They are giveaway seekers
This is a fantastic method to cleanse your list:
Discover all subscribers that have not opened e-mails for 3 months. Remove these people from your primary list and add them to a new list. Send out three broadcast messages to them on different days encouraging them of the scenario and asking to re-subscribe if they wish to continue receiving your newsletter.
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