Creating a Sales Funnel with Your PLR

The buzz around the term ‘sales funnel’ is prevalent in today’s marketing landscape, often unnecessarily complicated by marketers aiming to promote software like ClickFunnels for lucrative affiliate commissions.

However, there are numerous alternative platforms such as WarriorPlus, Thrivecart, JVZoo, ClickBank, and more, which offer similar functionalities. But before delving into these platforms, it’s crucial to understand what exactly a funnel entails.

Understanding the Funnel Concept

When encountering a sales page, the initial product on offer is typically referred to as a front-end product.

Following a purchase, there might be an opportunity to explore additional offerings through an upgrade page, presenting an upsell.

Should you opt not to pursue the upsell, you might encounter another page featuring a downsell, often offering a more affordable alternative. Eventually, if you decline all further offers, you’ll proceed to the download page to access your purchased product or receive information about shipping.

This represents the fundamental structure of a funnel, though variations exist where marketers incorporate numerous upgrades and downsells, potentially leading to a frustrating experience for consumers.

While effective in driving revenue, overcomplicating and abusing the funnel concept can lead to buyer annoyance and a strained relationship between customer and seller.

Utilizing PLR for Your Funnel

Now that the concept of a funnel is clear, leveraging PLR (Private Label Rights) content becomes viable. For instance, if you possess a ‘Biz-In-A-Box’ PLR product, rebranding it allows you to use it as your front-end offering.

By refreshing the graphics, you can create a unique product that you can market as your own, with most buyers unlikely to discern its PLR origins or be concerned about it. Their primary interest lies in accessing the content.

Expanding with Upgrades

When considering upgrade opportunities, another ‘Biz-In-A-Box’ bundle, also rebranded, could serve as a suitable choice. Whether sourcing PLR from the same provider or a different one, it’s permissible to blend content from various PLR vendors, provided the quality remains consistent.

Crucially, the upgrade should align with the initial offer.

For instance, if the front-end product focuses on the ketogenic diet, a relevant upgrade could feature content on achieving six-pack abs or muscle building. Understanding the buyer’s mindset is essential in ensuring alignment with their goals and increasing the likelihood of a successful sale.

Understanding the motivation driving their purchase is key to effectively upselling customers with products that accelerate their progress towards their goals.

Repurposing your front-end PLR as an upgrade offer is another strategy worth considering. For instance, if your front-end offering is an eBook, converting it into an audio format allows you to offer the audiobook as an upgrade. Many individuals prefer listening to content while driving, presenting an opportunity to charge a premium due to increased production costs and perceived value.

• Optimizing the Download Page

The download page serves as a crucial component of your funnel. While granting access to the purchased product, it’s also an opportunity to monetize the page by showcasing one or two additional products available for purchase. Additionally, including links to upgrade pages ensures that customers who initially opt for the front end have easy access to the rest of the funnel, potentially leading to increased sales.

• Implementing an Exit Pop-up

Incorporating an exit pop-up on your sales page is essential for capturing the emails of visitors who intend to leave without making a purchase. Offering a compelling free gift in exchange for their email address, such as a short report or a sample of the product being sold, entices prospects to join your email list.

Utilizing PLR content to create this lead magnet streamlines the process. Subsequently, through email follow-ups, you can provide additional value and consistently present your offer to the prospect. With repeated exposure, resistance diminishes, increasing the likelihood of a purchase.

Constructing a funnel becomes straightforward once you grasp the fundamentals. It primarily involves linking sales pages, downsell pages, and directing buyers to the download page post-purchase. Platforms like the ones mentioned earlier facilitate the creation of funnels with ease. Taking the time to familiarize yourself with these platforms will enable you to master funnel building efficiently.