Creating an online course today is different than it was two years ago. People don’t want more information.
They can get that from a quick AI search. They want results.
They want to know exactly how to change their lives or their careers.
If you want to build a profitable course in 2026, you need to pick the right topic.
Here are the 10 areas where people are spending money right now.
1. Using AI at Work
Everyone knows about ChatGPT. But most people don’t know how to use it to save hours of work. The real money is in teaching “Applied AI.”
Instead of a general course, show people how to use AI for their specific job.
- HR Professionals: How to screen resumes in seconds.
- Lawyers: How to automate paperwork.
- Small Business Owners: How to build their own AI bot to talk to customers.
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2. Cybersecurity and Safety
The internet can be a scary place for businesses. Hackers are getting smarter. This makes cybersecurity “recession-proof.” When times are tough, companies still need to protect their data.
People are looking for courses that help them get certified. They want jobs as ethical hackers or security analysts. These roles pay very well.
3. The New Way to Market
Old marketing tricks don’t work like they used to. Facebook ads are expensive. SEO is changing. Today, it’s all about short videos and personal brands.
The most profitable courses right now teach:
- How to go viral on TikTok or Reels.
- How to use AI to handle your marketing.
- How to build a “brand” around yourself so people trust you.
4. Modern Money Skills
The economy is a bit wild lately. People are worried about their savings. They don’t want a basic talk on “how to save $5.” They want to know how to grow wealth in today’s world.
Think about courses on:
- Understanding crypto without the hype.
- Tax tricks for people who work from anywhere.
- Buying a small piece of real estate online.
5. Making Sense of Data
Every company has a mountain of data. Very few people know what to do with it. If you can teach someone how to turn numbers into a clear plan, you have a winning course.
Focus on tools like Power BI or Tableau. Show them how to use Python to predict what customers will buy next. It sounds hard, but if you make it simple, people will pay for it.
6. High-Level Health (Biohacking)
People are tired of “just losing weight.” They want to live longer and feel better. This is often called biohacking. It’s about optimizing how your body works.
Top topics include:
- Fixing your gut health.
- Managing stress when you work from home.
- Using science to sleep better and have more energy.
7. Specialized Coding
General web design is a bit crowded. But specialized coding is still a gold mine.
You could teach “No-Code” tools. These let people build complex apps without writing a single line of code.
Or, you can teach high-end skills like Blockchain or Flutter. These are in high demand and short supply.
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8. Managing Remote Teams
Working from home is here to stay. But many managers are struggling. They don’t know how to keep a team happy when they aren’t in the same room.
A great course would show them:
- How to use tools like Notion or Slack the right way.
- How to lead a team across different time zones.
- How to keep people from feeling lonely or burnt out.
9. Specific Language Learning
Apps like Duolingo are great for hobbies. But if you need to speak Spanish to help a patient in a hospital, an app isn’t enough.
The big money is in “Workplace Languages.”
- Medical Spanish for nurses and doctors.
- Business English for tech workers in Europe or Asia.
- Mandarin for people doing business in China.
10. Human Leadership Skills
AI can write code. It can analyze data. But it can’t handle a difficult conversation. It can’t lead a team through a crisis.
“Soft skills” are more valuable than ever.
- Emotional Intelligence: Understanding your own feelings and others.
- Negotiation: How to get what you want at work.
- Conflict: How to fix fights in a virtual office.
Why Some Courses Make More Money
Not all courses are the same. Some sell for $50, and some sell for $2,000. Here is why.
| Goal | Career Courses | Hobby Courses |
| Price | Usually $500 to $2,000 | Usually $50 to $200 |
| The Why | To get a raise or a new job | To have fun or feel good |
| Finish Rate | High (people want the certificate) | Medium (people do it for fun) |
Final Tip for 2026
Don’t just give people facts. Give them a path. Provide the templates they need. Give them the AI prompts they can copy and paste. Give them a community to talk to. If you help them actually finish the work, you will be successful.
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