Affiliate List Building Techniques

It’s a myth that marketers must have tons of subscribers in order for a mailing list to be worthwhile. Lists with thousands and thousands of addresses on them might sound impressive, but they’re often less effective than smaller lists. That’s because such large lists are rarely well targeted.

When building a list, it’s important to keep your target market in mind. It’s easy to fall into the trap of trying to appeal to a broad audience in order to get more subscribers, but that won’t help you make sales.

If the products you’re promoting only appeal to a small market segment, having a lot of subscribers who don’t fit into that segment does you no good whatsoever.

Obviously, you need to get targeted traffic to your opt-in page if you want to build a targeted mailing list. That can be accomplished with good SEO, pay per click ads and other promotional efforts. But it’s also important to create a squeeze page that will persuade only the people who fit into your target market to sign up.

One way to accomplish this is to give away a digital product that will appeal to your niche to new subscribers. Free gifts will not only help you get subscribers, they will help ensure that those subscribers are interested in what you’re offering.

If you were giving away a physical product you might get some takers that only wanted the freebie to give to someone else, but not many Internet users will sign up for a mailing list to get an eBook or audio that is of no interest to them. And if they’re not interested in the freebie, they’re probably not interested in your niche.

When it comes to mailing list subscribers, quality is far more important than quantity. So don’t spread yourself too thin and try to attract too broad of an audience. Stick close to your niche, and you’ll get the right kinds of subscribers.

Do you have an e-mail list?

Once you’ve started your mailing list, it’s time to think about what you’re going to do with it. Sure, you’re going to attempt to make sales, but how will you go about it? Will you discuss the products that you’re promoting in your emails?

Will you alert readers to site updates in an effort to get more repeat visits to your website? Or will you send informative articles and advice as a way to build trust with subscribers?

Affiliates frequently include references to products in their emails, along with an affiliate link.

This gives the reader the opportunity to buy without having to go through your website. This could work for readers that are already considering the product, but for everyone else it’s important to make it easy to visit your website for more information.

Link to a full product review if you’ve done one, or include a link to your site in your signature.

Some marketers update their sites frequently instead of sending a lot of content out to their mailing lists. They might add a new article or review every other week, and then send out an email announcing it to subscribers.

This avoids wasting their time if they are not interested in the content, and gets them to pay a visit to your website if they are.

Even if you’re not trying to sell directly with your emails, you could include a link to a popular product in your signature line, along with a few words about it. Write the blurb with the same care you’d use when writing a pay per click ad, and try to pique the reader’s curiosity.

This is a good way to make sales without being too pushy.

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