Look at almost any marketing pitch today
Usually, it says: “Here is what we made. Here is why it’s great. Now buy it.”
Most people ignore this. Why?
Because they don’t care about your goals. They care about their own.
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The best brands don’t talk about themselves. They talk about the customer. They make the customer the hero of the story. They help them feel smart, fast, and in control.
Here are five simple ways to do that.
1. Make them look good
Everyone wants to look like a pro. In business, that means impressing the boss or the team. In life, it means feeling savvy or stylish.
Most brands focus on how a product works. Instead, focus on how it makes the user look. If your tool helps someone get a promotion or a compliment, they will stay loyal to you forever.
- Try this: Give them data they can share in a meeting to look smart.
2. Save them time
Everyone is busy and tired. When you save someone time, you give them a gift.
Don’t just say you “simplify” things. Show exactly how you make life easier. If you can help someone finish a task faster, they can focus on what actually matters.
- Try this: Show a side-by-side of the old way versus your way.
3. Make them money
People want results they can see. Don’t just promise “growth.” That’s too vague.
Show them how you help them win more deals or keep more customers. Be specific. People are tired of big, fake promises. They want to see that your solution worked for someone just like them.
- Try this: Help your buyer explain the financial value to their boss.
4. Help them avoid pain
Humans hate losing more than we love winning. We naturally want to avoid risks, mistakes, and extra costs.
Talk about the stress your customer feels right now.
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When you show them a way out of that stress, they will listen. You aren’t trying to scare them; you’re showing them you understand.
- Try this: Use the same words your customers use to describe their problems.
5. Help them grow
We all want to get better at something. We want to learn new skills or reach new goals.
When your brand helps someone grow, you become a partner, not just a vendor. It’s not about the tool; it’s about who the person becomes when they use it.
- Try this: Share an insight that helps them improve, even if they don’t buy yet.
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