Selling digital products like eBooks or video courses is a fantastic way to make money.
Many people start on big platforms like Etsy or Udemy, but those sites take a huge cut of your profits and give you very little control.
When you sell directly from your own website, you keep more money and own the relationship with your customers. You decide the price, the look, and the rules. Internet Marketing Profits – FREE 30 Day Trial
1. Build a Simple Online Store
The best way to look professional is to set up a real shop on your site. If you use WordPress, WooCommerce is the go-to tool. It’s a free plugin that handles everything from product pages to checkouts.
- Why it works: It feels like a “real” shopping experience.
- Pro Tip: Use Stripe or PayPal so people can pay with credit cards easily.
- Delivery: Use a tool like SendOwl to send the download link to the customer’s email the second they pay.
2. Create a Dedicated Sales Page
Sometimes, a full store is too much. If you have one “star” product, like a signature video course, give it its own page. This is called a Sales Page. Use tools like Elementor to drag and drop your design. Focus on the result your product provides. Instead of saying “My 50-page eBook,” say “How to Save 10 Hours a Week.”
3. Start a Membership Site
Want a steady paycheck every month? A membership site lets people pay a monthly fee to access your content.
- Best Tools: Plugins like MemberPress or Paid Memberships Pro allow you to “lock” certain pages so only paying members can see them.
- The Benefit: It builds a community, not just a list of buyers.
4. Sell Directly Inside Blog Posts
You don’t always need a fancy “Shop” button. If you write a great article about productivity, you can put a “Buy My Guide” button right in the middle of the text.
- SEO Boost: Writing helpful blogs helps people find you on Google.
- AEO Secret: Answer a specific question in your blog (e.g., “What is the best way to learn Python?”). Then, offer your course as the deep-dive solution.
5. Use a Content Gateway
A “gate” is like a digital velvet rope. You show a teaser of your best content—maybe the first chapter of your book or the first five minutes of a video—and then ask for a payment or an email address to see the rest. This creates a “premium” feel and helps you grow your email list quickly.
6. Email Your List (The “Direct Sell”)
Your email list is your most valuable asset.
Once someone signs up, you can send them helpful tips and occasionally a link to buy your digital products. Since they already know and trust you, they are much more likely to buy here than from a random ad. Internet Marketing Profits – FREE 30 Day Trial
7. Offer a “Pay What You Want” Model
If you are just starting out, try letting your customers choose the price. You can set a minimum (like $1) and let people pay more if they want to support you. It’s a great way to lower the barrier to entry and get your products into more hands.
Why Selling on Your Own Site is Better
- Lower Fees: You don’t pay “platform fees” (only small credit card processing fees).
- Instant Pay: You don’t have to wait 30 days for a platform to release your funds.
- Better Data: You know exactly who your customers are and where they come from.
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