LinkedIn isn’t just for résumés anymore – it’s a goldmine for business growth and personal branding.
But here’s something most people don’t realize: the majority of LinkedIn users are silent scrollers.
They read, they observe, but they rarely engage – until something truly grabs their attention.
If you want to turn those quiet followers into paying clients (or even superfans), your content has to hit the right note at the right time. Take a look at this LinkedIn course.
The Secret?
Posts that build trust, show off your expertise, and spark conversation.
Let’s dive into five LinkedIn post types that can turn casual followers into loyal customers.
1. The Authority-Building Story Post
Why It Works: People buy from those they trust.
One of the best ways to build trust? Share real stories—your wins, your struggles, and the lessons you’ve learned along the way.
How to structure it:
- Hook: Start with a bold statement or unexpected twist. (“I almost quit my business last year. Here’s what changed everything…”)
- Story: Share a challenge, a turning point, or an experience that shaped you.
- Lesson: Make it relevant to your audience’s journey.
- Call-to-Action: End with a question or an invitation to share their own experiences. (“Ever been in a similar situation? Let’s talk in the comments.”)
Pro Tip: Be real. The more honest and relatable you are, the more your audience will connect with you.
2. The “Value Bomb” Post
Why It Works: Teaching builds authority.
When you consistently solve people’s problems, they start seeing you as the person to turn to.
How to structure it:
- Hook: Call out a common problem. (“Getting zero leads from LinkedIn? Try this…”)
- Solution: Lay out a clear, actionable framework or strategy.
- Call-to-Action: Invite discussion. (“Which of these are you already using?”)
Pro Tip: Give away your best insights for free. It builds trust and keeps people coming back for more.
3. The Social Proof Post
Why It Works: Results speak louder than words.
Before hiring you, people need proof that you actually get results. That’s where social proof posts come in – whether it’s client wins, testimonials, or even your own achievements.
How to structure it:
- Hook: Start with an attention-grabbing result. (“One LinkedIn post. $50,000 in sales. Here’s how it happened…”)
- Story: Break down what the challenge was, what was done, and what happened next.
- Lesson: Give your audience something actionable to take away.
- Call-to-Action: Encourage engagement. (“What’s your biggest LinkedIn win so far?”)
Pro Tip: No client success stories yet? Share your own progress – big or small. Wins attract more wins.
4. The Engagement-Boosting Poll or “Hot Take” Post
Why It Works: More engagement = More reach.
LinkedIn’s algorithm loves posts that spark conversation. Polls and bold opinions do just that.
Examples:
Poll: (“Which LinkedIn mistake is the worst?
No profile picture,
Pitching in DMs,
Posting once a month?”)
Hot Take: (“Cold outreach is dead – your content should be doing the selling for you.”)
Pro Tip: Respond to every comment. More interactions mean more reach.
5. The Soft-Sell Call-to-Action Post
Why It Works: Sometimes, people just need a little push.
There are people in your audience who want to work with you – they just need to be reminded you’re available.
How to structure it:
- Hook: Address a common frustration. (“Struggling to book sales calls? It’s not your offer—it’s your LinkedIn strategy.”)
- Solution: Explain how your service, product, or course can help.
- Call-to-Action: Make it clear what they should do next. (“DM me ‘LinkedIn Strategy’ if you want the free guide.”)
Pro Tip: Don’t overdo it. Keep CTA-heavy posts to about 20% of your content.
Final Thoughts: Post With Purpose
If you want to turn followers into superfans (and clients), you need a plan. Here’s a simple content mix that works:
Authority-Building Stories – 1x per week
Value Bombs – 2x per week
Social Proof – 1x per week
Engagement Boosters – 1x per week
Soft-Sell CTA – 1x every 10 days
Stick with this, and you’ll start seeing more engagement, more leads, and more clients rolling in. Click here or the link below for…
How To Gain Massive Exposure & Leads For Your Business Using LinkedIn
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