When Google says that it is an AI first company, it means that all of its products have AI at their core. Specifically, it means that all of its products have Google Assistant at their core!
Google’s Sundar Pichai, says that he doesn’t want Google to simply use AI in its hardware and software, but rather to invent products and services from the ground up that couldn’t exist without AI. Continue reading
Integration of AI into marketing strategies is revolutionizing the way marketers work. For one, AI can help businesses put their message in front of the right audience, reducing ad spend while achieving higher ROI.
With so much data available on consumer behavior, the use of AI in marketing helps break down this information into useful insights, which can be used to personalize marketing campaigns. Continue reading
AI can help businesses analyze consumer trends to make informed decisions. This is made possible through predictive analytics, which can identify correlations between consumer behavior and marketing messages. With this information, businesses can tweak their content to appeal more to their audience.
Also, AI can help identify potential problem areas that may negatively impact a business’s marketing performance. By anticipating challenges, businesses can refine their approach and stay ahead of the curve. Continue reading
Have you ever heard of the term Artificial Intelligence (AI)?
If you have been following technological advancements, chances are you have come across it a few times. AI is the development of computer systems to perform tasks that would otherwise require human intervention such as decision-making, speech recognition, and visual perception. Continue reading